Only Landing Page URLs that are also Canonical URLs are included in this report. The Search Console Landing Pages report lists the landing pages for your site, and includes the Acquisition, Behavior, and Conversion metrics for all page URLs associated with your site. If you apply segments to the Search Console reports, the Analytics metrics are segmented, but the Search Console metrics are not, and return values of 0. Search Console data is incompatible with Google Analytics segments. For example, Impressions and Click metrics for web, mobile web, and AMP URLs could be aggregated as follows under a canonical URL: URL This distinction will impact reports that include the landing page dimension including Landing Pages and Devices/Countries (when Landing Page is added as a secondary dimension). Search Console aggregates its data under canonical URLs ( learn more), whereas Analytics uses the actual landing page URL. CTR: Click-through rate, calculated as Clicks / Impressions * 100.For example, if your site's URL appeared at position 3 for one query and position 7 for another query, the average position would be 5 ((3+7)/2). Average Position: The average ranking of your website URLs for the query or queries.Clicks: The number of clicks on your website URLs from a Google Search results page, not including clicks on paid Google Ads search results.Impressions: The number of times any URL from your site appeared in search results viewed by a user, not including paid Google Ads search impressions.The Search Console reports in Analytics use four metrics specific to Google Web Search data: Queries: The Google Search queries that generated impressions of your website URLs in Google organic search results.The Search Console reports include one dimension that is specific to Google Web Search data: This integration lets you see how pre-click data like queries and impressions correlate with post-click data like bounce rate and transactions. Search Console data is joined with Analytics data via the Landing Page dimension. Data discrepancies between Search Console and Analytics.Differences between metrics and dimensions in Search Console and Analytics.
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